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About Our Program

VA Approved Program

This 90-hour certificate program provides students with the process of planning, marketing, implementing and evaluating the outcome of all types of events within the industry—social (weddings), corporate, nonprofit fundraising, educational and celebratory themed special events.

Students will gain the required knowledge and skills to succeed in this rapidly growing and rewarding global industry. A variety of teaching methods are used, including classroom group projects, guest lectures, and field trips. Internship opportunities are available throughout the year to expose and prepare students. This program is ideal for those who are currently working in the industry, are looking to gain knowledge to start a career in event planning or desire to start their own event planning business.

Fall Courses

Career Essentials of Event Management

The introductory course explores the various career opportunities in the field of event planning and the skills necessary to enter and succeed in the field.

Brockton | B223 | 17937 | $209
Tuesday | 6:00 PM - 9:00 PM
9/14/2021 - 10/12/2021
Instructor: Karen Salhaney-Smizer

Foundations of Event Planning

This course examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

Brockton | B223 | 17938 | $209
Tuesday | 6:00 PM - 9:00 PM
10/19/2021 - 11/16/2021
Instructor: Karen Salhaney-Smizer

Event Marketing

This course will explore various marketing tools – from the traditional to the emerging – to successfully promote an event. It will also cover the role of marketing in the event life cycle, demonstrating the best use of marketing tactics while utilizing evaluation techniques to measure a successful outcome.

Brockton | B223 | 17939 | $209
Tuesday | 6:00 PM - 9:00 PM
11/23/2021 - 12/21/2021
Instructor: Karen Salhaney-Smizer

Spring Courses

Event Design & Décor

This course will examine the process of identifying client needs and preferences, researching design options and creating unique decor elements to support the events goals and objectives. Students will learn how important the design phase process is, using the talent and skills of internal and external team members.

Event Production and Logistics

This course will cover the many steps a planner must take to ensure the event goals and objectives are reached in a creative, unique and successful manner utilizing lighting, staging, audiovisual and entertainment elements.

Event Management and Leadership

In this course, students will gain insight into the skills needed to be successful in a leadership role. This course will also examine the responsibility of event leaders to address environmental issues (Green Events), ethics, risk analysis and quality of events (Service Management.)

About Our Instructor

Karen Salhaney Smizer holds a B.A. in Business from Emmanuel College and an M.A. in Nonprofit Management from Eastern University. She is a recognized and highly creative professional with over 20 years of experience as a nonprofit leader supporting higher education institutions, human service organizations, and faith-based missions.  Her expertise includes special events, fund development, board development, and strategic marketing.  Since 2008, Karen has thoroughly enjoyed sharing her knowledge so that her students can develop critical skills and first-hand industry experience to confidently step out into the event-planning world. In 2015, her students were awarded with the Best Event Table Design from the International Special Events Society of New England.

Certificate of Completion

A certificate will be awarded upon successful completion of all six courses. Courses must be taken in sequential order.