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COVID-19 Updates
Most fall courses are online or using video conferencing. Students scheduled for hybrid coursework on campus must complete a daily health assessment. Read More

About Our Program

This 90-hour certificate program provides students with the process of planning, marketing, implementing and evaluating the outcome of all types of events within the industry—social (weddings), corporate, nonprofit fundraising, educational and celebratory themed special events.

Students will gain the required knowledge and skills to succeed in this rapidly growing and rewarding global industry. A variety of teaching methods are used, including classroom group projects, guest lectures, and field trips. Internship opportunities are available throughout the year to expose and prepare students. This program is ideal for those who are currently working in the industry, are looking to gain knowledge to start a career in event planning or desire to start their own event planning business.

Courses must be taken in sequential order
Fall CoursesSpring Courses
  • Career Essentials of Event Management
  • Foundations of Event Planning
  • Event Marketing
  • Event Design & Decor
  • Event Production and Logistics
  • Event Management and Leadershi

Fall Courses

Career Essentials of Event Management
The introductory course explores the various career opportunities in the field of event planning and the skills necessary to enter and succeed in the field.

Online | 17103 | $209
Tuesday | 6:00 pm – 9:00 pm
9/8/20 – 10/6/20
Note: Hybrid course: combination of fixed video conference and fixed online classes at scheduled days and times listed above. Internet and webcam required.
Instructor: Karen F. Salhaney Smizer

Event Planning Registration form – Career Essentials of Event Management (PDF)

Secure Form Submission

Foundations of Event Planning
This course examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

Foundations of Event Planning
Online | 17104 | $209
Tuesday | 6:00 pm – 9:00 pm
10/13/20 – 11/10/20
Note: Hybrid course: combination of fixed video conference and fixed online classes at scheduled days and times listed above. Internet and webcam required.
Instructor: Karen F. Salhaney Smizer

Event Planning Registration form – Foundations of Event Planning (PDF)

Secure Form Submission

Event Marketing
This course will explore various marketing tools – from the traditional to the emerging – to successfully promote an event. It will also cover the role of marketing in the event life cycle, demonstrating the best use of marketing tactics while utilizing evaluation techniques to measure a successful outcome.

Event Marketing
Online | 17105 | $209
Tuesday | 6:00 pm – 9:00 pm
11/17/20 – 12/15/20
Note: Hybrid course: combination of fixed video conference and fixed online classes at scheduled days and times listed above. Internet and webcam required.
Instructor: Karen F. Salhaney Smizer

Event Planning Registration form – Event Marketing (PDF)

Secure Form Submission
  • Spring Courses

    • Event Design & Décor
      This course will examine the process of identifying client needs and preferences, researching design options and creating unique decor elements to support the events goals and objectives. Students will learn how important the design phase process is, using the talent and skills of internal and external team members.
    • Event Production and Logistics
      This course will cover the many steps a planner must take to ensure the event goals and objectives are reached in a creative, unique and successful manner utilizing lighting, staging, audiovisual and entertainment elements
    • Event Management and Leadership
      In this course, students will gain insight into the skills needed to be successful in a leadership role. This course will also examine the responsibility of event leaders to address environmental issues (Green Events), ethics, risk analysis and quality of events (Service Management.)

Certificate of Completion

A certificate will be awarded upon successful completion of all six courses. Courses must be taken in sequential order.

About Our Instructor

Karen Salhaney Smizer is a recognized and highly creative professional with over 20 years of experience in Event and Marketing Management, Corporate Sponsorships, and Nonprofit Development. Since 2008, Karen has thoroughly enjoyed sharing her knowledge so that her students can develop critical skills and first-hand industry experience to confidently step out into the event-planning world. In 2015, her students were awarded with the Best Event Table Design from the International Special Events Society of New England.