Elevator Pitch
Picture this: You’re at a coffee shop when you bump into an alum wearing your dream company’s logo on their jacket. You have maybe 30 seconds before they order and leave. What do you say?
This is where your elevator pitch becomes your superpower.
What Exactly Is an Elevator Pitch?
An elevator pitch is your personal commercial – a brief, compelling way to introduce yourself, highlight what makes you valuable, and start a meaningful conversation. It gets its name because it should be short enough to deliver during an elevator ride (30-60 seconds max).
Think of it as answering four key questions:
- Who are you?
- What value do you bring? / What makes you unique (from a professional skills perspective)?
- What are you looking for?
- What do you want a person to remember about you?
Why You Need One (Even as a Student)
Your elevator pitch isn’t just for job interviews; it’s also for career fairs, networking events, and even in-class presentations.
The Simple Four-Step Formula
Step 1: Hook + Introduction
Start with something that grabs attention, then introduce yourself by saying your name.
“Hi, I’m Taylor, and I’m fascinated by how design can make technology more accessible.”
Step 2: Background + Value
Share relevant experience or skills that demonstrate your potential.
“I’m a sophomore at Massasoit studying computer science, and I’ve been volunteering to redesign websites for local nonprofits.”
Step 3: Goals + Interest
Explain what you’re seeking and why it matters to you.
“I’m looking for internship opportunities where I can learn from experienced designers while contributing fresh perspectives on inclusive design.”
Step 4: Call to Action
End with a question or request that keeps the conversation going.
“I’d love to hear about your experience in the industry. Could we grab coffee sometime?”
Multiple Versions for Multiple Situations
Create different versions for different audiences:
For Career Fairs:
Emphasize your major, relevant coursework, and specific companies you’re interested in.
For Alumni Events:
Show school pride and ask for advice or connections in your field of interest.
For Class Introductions:
Focus on your academic interests and what you hope to gain from the course.
For Social Situations:
Keep it conversational and focus on your passions and goals.
Practice Tips
- Write it down first – Organize your thoughts on paper
- Time your speech – Use your phone’s timer to stay within 30-60 seconds
- Record yourself – Listen for filler words and pace
- Practice with different people and in different settings – friends, classmates, quiet rooms, over video calls
- Focus on sounding conversational – Not like you’re reciting a script
Sample Elevator Pitch
For Business Management:
I’m Jordan, and I’m interested in building a career as a manager in the corporate or government sector. I’m a freshman majoring in Management, and I already have hands-on leadership experience as a shift leader at McDonald’s, where I oversee a team of six people during my shifts while working 30 hours a week and attending school full-time. This past fall, I also interned in the customer service division at Ocean Spray, where I provided online support to customers and developed supervisory skills. I’m seeking internship opportunities where I can further develop my management skills and gain exposure to various leadership styles and business operations. I’m particularly interested in learning how your organization develops its future managers. Could we discuss potential opportunities in your organization?”
Length: About 45 seconds when spoken naturally
For Government/Public Service:
“Hi, I’m Jordan, and I’m interested in management opportunities in public service. I’m a Management major with real leadership experience – I currently supervise a team of six people as a shift leader at McDonald’s while maintaining full-time student status. I also interned at Ocean Spray in customer service, which taught me how to strike a balance between efficiency and delivering high-quality service. I’m drawn to government work because I want to use my management skills to serve the community. Could you tell me about the entry-level management track programs at your agency?
Length: About 45 seconds when spoken naturally
Your Next Steps
- Draft your pitch using the four-step formula
- Time yourself reading it aloud
- Practice with a friend and ask for honest feedback
- Revise based on what felt natural vs. forced
- Create 2-3 versions for different situations
- Use it at your next networking opportunity
Things to Remember
Every successful professional once stood where you are now, figuring out how to introduce themselves and their goals. Like theirs, your pitch will evolve as you gain experience.
Your elevator pitch isn’t about being perfect – it’s about being authentic and prepared. The goal is to start genuine conversations with people who might help you grow. The best elevator pitch is the one you’re confident enough to use. So practice, refine, and start using it.
Ready to craft your elevator pitch? Please reach out to Jennifer Sanchez-Olsen in the ACT Center to schedule a one-on-one appointment.