_section comparisons

College of DuPage

Strong yet subtle branding  

What we loved: Responsive website with a subtle branded design  

Designed with modern students’ experience in mind, the College of DuPage’s website goes big on branding. Yet the branding is so subtly embedded that it does not overpower or interfere with the information it’s meant to deliver.  

Scrolling through the website is a delight, especially on mobile devices. The top fold showcases video that provides a glimpse of campus life and activities. Clear calls to action (CTAs) in green boxes and large branded images float smoothly over a green overlay layer. The college’s mascot is embedded in the bottom layer. The gray gradient of the mega menu blends smoothly with the rest of the page. Hovering over the menu displays green dropdowns with the most important information. 

The news and events section is highlighted on the homepage with a carousel format, which helps viewers focus on one news piece at a time.   

The events calendar allows visitors to sort, search, filter and register for upcoming events directly from the website. 

Duquesne University

Bold, boxy, beautiful and functional 

What we loved: Functional design with integrated calendar 

Duquesne University has an aesthetically pleasing website that uses a bold, boxy design with vibrant red, white and blue colors.   

The design doesn’t just look beautiful; it’s also highly functional, offering persona-based navigation with a dropdown at the top. For quick navigation, it offers site search with an easily findable search bar on the homepage. 

With a bold statement right in the center of the homepage, the mega menu is expandable and has links to all the important web pages that visitors can navigate.  

Ferris State University

A personalized website  

What we love: Personalized experiences tailored to the visitor’s profile 

Modern students are used to personalized digital experiences, and they expect the same level of engagement from higher education institutions.  

The 2023 E-expectations Trends Report found that 12% of students are frustrated by the lack of personalized web content. Additionally, 56% of respondents said they expect websites to deliver personalized content.  

Ferris State has elevated its marketing approach through impressive personalization, tailoring calls to action based on individual student application statuses. This ensures that website visitors promptly access pertinent information and are guided seamlessly toward the anticipated next steps.  

Impressively, Ferris State’s website increased website clickthrough by 2800% using personalization.  

Florida A&M University

Branded, bold and beautiful 

What we loved: Bold and confident design that reflects the brand 

FAMU’s website showcases the institution as a brand boldly and clearly. The homepage makes it abundantly clear that FAMU has been recognized as the #1 Public HBCU five times in a row.  

The creative use of bold colors, grand imagery and crisp text makes the website beautiful without being overwhelming.  

The homepage only highlights brand values, lists important dates and events, and keeps all the information about academics, colleges, student life and athletics easily accessible via big, bold CTA buttons.  

Kennesaw State University

Careers over courses 

What we loved: Persona-based navigation and integrated career pathways 

Kennesaw State is another institution that has an easily navigable branded website with academic information in the front and center of its homepage. With a persona-based navigation dropdown right on the top right corner, it delivers relevant information to specific groups of stakeholders.  

Instead of highlighting the courses and programs it offers, Kennesaw State asks students what they want to do or become—and then suggests appropriate courses and career paths. 

With a prominent search bar right in the center of the homepage, students can navigate to desired courses by looking for their degree. They can also choose from their areas of interest and navigate to courses that will help them pursue a career that interests them. 

Kentucky Community and Technical College System (KCTCS)

A system website with multiple branded college subdomains

What we loved: Brand consistency across multiple subdomains 

KCTCS is a system of colleges, and its website makes great use of multiple domains to organize and manage multiple college websites. It uses a main system website that encourages visitors to explore KCTCS colleges and delivers a consistent branding experience across all its college domains, facilitating seamless transition between the college websites. 

The main website has an explore all colleges segment right at the center of the homepage, with colleges listed in big tiles. Visitors can click each tile to visit that college’s website. 

Pepperdine University

A branded house of higher education websites 

What we love: Seamless branding and experience across multiple domains 

It is not uncommon for universities and colleges to use multiple domains to serve their numerous department and branch needs. However, not all institutions ace this strategy like Pepperdine.  

Like KCTCS, Pepperdine leverages multiple subdomains for each of its school/college’s websites and one community. The school/college domains are focused on recruitment, while the community caters to their internal audience of faculty, staff and current students. All these websites are linked to their main website and are so consistent in their branding that a visitor can move from one domain to another without realizing it.  

The purpose of the university’s main website is to encourage visitors to go to its school’s websites, and it does so effectively with multiple CTAs – on the mega menu and large tiles in the center of the homepage.  

Rock Valley College

Simplicity at its best  

What we loved: An easily navigable, simple, clean homepage  

High school students become immensely frustrated when it’s hard for them to find relevant information on higher education websites.  

Rock Valley College recently redesigned its website and has successfully prioritized important academic information by making it easy to access. 

The website features prominent CTA buttons right at the center of a simple and clean homepage. This helps anyone new to the website navigate it easily without getting distracted or lost.  

University of Montana

An extremely engaging application site 

What we loved: Personalization and design consistency across their website and subdomain 

As more students expect and want to see personalized content on higher ed websites, more institutions are adopting innovative ways to deliver personalized experiences.  

Like Ferris State, University of Montana is doing a great job of delivering personalized digital experiences. Since its main website caters to multiple stakeholders, it has specially designed a website domain to attract prospective students and move them through the application funnel. It guides students through the next steps of their application process by displaying personalized content and CTAs.   

University of Wyoming

Brand experience with informed decision making  

What we loved: Use of integrated course catalog and career pathways 

The University of Wyoming partnered with the Modern Campus Design Studio to plan and implement a vibrant web design. The site not only highlights the brand colors and brings out the Cowboy experience, but also leverages maps and virtual tours to bring the campus to life